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How holiday tribe saved the internal sales team 35% of their time

How holiday tribe saved the internal sales team 35% of their time

Industry

Travel & Hospitality

Company Size

51-200

Headquarters

Gurugram, Haryana

Founded

2022

About

holiday tribe is a travel technology company that helps modern travellers design, customise and book end-to-end holiday experiences. Combining AI-driven itinerary planning with human expertise, holiday tribe serves everything from weekend getaways to multi-city tours across dozens of destinations.

Problem

Lead Engagement & Scaling Bottleneck

holiday tribe has a seller team whose job is to respond to inbound queries (via the phone numbers as well as an interest form on the website) and help the users find the best travel package for them. As holiday tribe scaled, several operational bottlenecks became apparent:

  • Missed inbound opportunities: Coverage gaps during off-hours and spikes in inbound traffic were causing missed calls and lost booking opportunities.
  • Slow lead response times: Website leads often waited ~90 minutes for contact during working hours, reducing conversion probability.
  • Seller time wasted on low-intent leads: A substantial chunk of sellers’ time (~30-35%) was spent chasing junk or low-intent enquiries instead of engaging with high intent users and curating travel packages for them.
  • Uneven workload & morale pressure: Inconsistent lead distribution and repetitive qualification tasks caused seller fatigue and uneven workload distribution.
  • Scaling pain: Growth was limited by the need to hire proportionally for call handling. This also made forecasting and headcount planning noisy and reactive.

Solution

Automating Lead Engagement with Voice Agents

HoomanLabs deployed multi-lingual voice agents tailored to Holiday Tribe’s inbound and outbound needs. These agents qualify leads, handle common enquiries, and seamlessly route high-intent prospects to human agents. Key elements of the implementation included:

  • Instant outbound follow-up for web leads: A link with holiday tribe's CRM enabled immediate outbound calls to newly captured website leads, ensuring immediate contact and qualification.
  • Natural language qualification flows: Conversation scripts were built to capture traveller intent (dates, number of passengers, budget, destination preference) and triage leads by intent level.
  • CRM integration & routing: Qualified leads, along with captured context, were pushed to holiday tribe’s CRM ensuring that no lead or data point went missed.
  • Analytics & reporting: Dashboards tracked pickup rates, qualification outcomes, lead TAT, and seller time saved - giving management clear visibility into lead quality and performance.

Impact

Faster Responses, Higher Seller Productivity, and Scalable Growth

holiday tribe realised fast, measurable benefits across revenue, efficiency and experience.

  • Zero Missed Calls: Missed inbound calls dropped from ~12% to 0% as AI agents provided full coverage across working and non-working hours.
  • Website lead coverage became 100%: AI outbound follow-ups and automated handling increased coverage of website leads from 95% to 100%, ensuring no lead slipped through.
  • Lead TAT cut to near-instant: The average turnaround time to contact web leads fell dramatically, from around 90 minutes during business hours to near real-time contact.
  • Significant Increase in Revenue per Consultant: Because of the reduction in time spent on junk leads, revenue per travel consultant increased by approximately 30% (this uplift was achieved without increasing lead volume or headcount). Consultants also reported higher job satisfaction as repetitive qualification tasks were removed and they spent more time on meaningful sales conversations.
  • Reduction in Calling Team Size: The required team size to handle the same inbound/outbound volume fell by around 25%, allowing holiday tribe to reallocate budget to top performers and other growth areas. Better visibility into meaningful calling volumes and lead flow also helped the management team plan workforce additions with more accuracy.
With HoomanLabs’ AI calling, we were able to scale lead handling without scaling headcount. It’s become a critical layer in how we manage growth and seller productivity.
Narendra B., Product Manager
By introducing HoomanLabs’ AI calling solution, holiday tribe removed coverage gaps, cut lead response time to near-instant, and shifted seller effort from low-value qualification to high-value selling. The outcome was a triple win: improved customer experience (no missed leads), higher seller productivity and morale, and better business economics (30% higher revenue per seller and a 25% reduction in calling headcount).
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